Today’s photo: Nelson keeping an eye on visitors to Trafalgar Square, on a rainy February day in London, 2009
Part 1: Today's word
When you induce someone to do something, you make them do it by offering them something positive in return. It’s possible to induce someone to do something by offering them money, for instance, or by a promise that they’ll get something in return. A promise of money is a financial inducement. In medicine, when something is induced, it means that the doctors make it happen instead of waiting for it to happen naturally. So births are sometimes induced if it’s necessary or convenient now instead of later.
Nothing could induce me to go back to that job again.
The committee decided that he had been offered a financial inducement to change his vote.
Click here for more practice.
Part 2: Test
Here are FOUR sentences with the word of the day. But only THREE are correct. Which is the Odd One Out?
Research has shown that people can be induced to behave in unusual ways if they see others doing the same thing.
He tried to induce me to join him in resigning from the company, but I told him I was basically satisfied with my job.
The director managed to induce the committee that the company needed to increase its Research & Development budget by 50%.
The drug has been known to induce vomiting, so please seek medical advice if you experience any abnormal symptoms.
Part 3: Practice Questions:
How can people be induced to try new food and drink products?
What inducements are generally offered to managers to move to another company or country?
Part 4: The Phrasal Five
drop in (on somebody)
Just drop in (on us) any time you’re in town.
fall asleep (in the middle of something)
It was such a boring lecture that I could hardly stop myself from dropping off.
arrive (at the end of a long journey or process)
I got on what I thought was the Devonport ferry, but I ended up in Waiheke Island and had to spend the night there!
fall back on
use something as an alternative
It’s important to save money so that you’ll have something to fall back on if you need it later.
not go ahead
The project fell through when the boss refused to give us any more time to work on it.
Part 5: Kiwi Quiz Question
Which Government Official “seeks to develop and promote a culture in which personal information is protected and respected” in New Zealand?
The Privacy Commissioner
The Data Director
The Culture Czar
The Guardian of the Person
For more information about this topic, click here
Part 6: Today's online reading
This is an article about the ethics of Google’s new advertising strategy
Vocabulary for the article:
Questions for the article:
1) What is the name for Google’s new advertising strategy?
2) Why is Google’s use of the technology of more concern than other companies?
3) How has Google addressed some of these concerns?
4) How would the critic, Jeff Chester, prefer Google to address these concerns?
Today’s Musical Suggestion (song from the USA/performer from the UK)
Someone to watch over me performed by Amy Winehouse