Today's Picture: Enjoying those end-of-summer days in Auckland

Superior is a more formal – and stronger – way of saying ‘better’. It’s especially used to describe performance, so is quite common in advertising or to talk about sports, wars etc. The opposite is 'inferior', meaning 'worse'.

Though more expensive, the new model offers superior all-round performance.

For more examples and links to exercises see: http://www.academicenglishgenerator.com/enough.htm

Interesting link of the day: Apple Brand has most impact
http://www.nzherald.co.nz/section/story.cfm?c_id=5&objectid=10501200

Vocabulary from the link: dubious honour / to revamp / murky / stodgy / at the other end of the spectrum /

Comprehension questions:

1) Apple was chosen by a small majority of the respondents
2) Microsoft also performed well
3) The poll found that the USA Brand needed work
4) The poll found that Coca Cola was the most economically valuable brand
5) The concept of a 'green' brand was comprehensively rejected
6) All the brands mentioned in the article originated in the USA